Senior Marketing Analyst

Improvado is an AI-powered marketing data platform built for mid-market and enterprise teams. We help companies automate complex marketing data workflows, unify data at scale, and surface insights through BI and AI. Brands like ASUS, Docker, Activision, and H&R Block rely on us to simplify analytics and improve marketing performance.

We’re a fast-growing Series A startup backed by $34M in funding and driven by a team that moves fast, stays curious, and cares about high-quality execution.

About the Role

The Senior Marketing Analyst's primary responsibility is to help clients maximize value from their marketing data. You'll design and maintain dashboards across BI platforms, ensure data quality, and deliver clear, actionable reporting. While your main focus is analytics, you'll also manage data transformations in dbt when needed. This role requires both technical expertise and client-facing communication skills. You'll also leverage AI tools to 10x your productivity, so a passion for incorporating artificial intelligence into data workflows is essential.

Responsibilities

• Build and maintain dashboards and reports in Looker, Power BI, and Tableau — depending on client setup.
• Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
• Manage and enhance data transformations with dbt where necessary.
• Support clients directly — understand their requirements, translate them into data solutions, and deliver clear insights.
• Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
• Use Git for version control and collaboration.
• Proactively identify opportunities, trends, or risks in marketing data and communicate findings clearly.
• Leverage AI tools to be 10x more productive than the average analyst.

Must Have Qualifications

• Expert-level proficiency in at least one BI platform (Looker, Power BI, or Tableau), with the ability to deliver projects across all.
• 3+ years of SQL experience.
• Experience with Git.
• English C1 level with excellent written and verbal communication.
• Strong analytical skills, proactive problem-solving, and close attention to detail.
• Comfortable with ambiguity and able to drive clarity with clients and internal teams.
• Hands-on experience with QA/UAT processes.
• Proficiency with AI tools and the ability to learn new ways of working are essential.

Nice to Have

• Knowledge of Google Analytics (for business understanding).
• Knowledge of Google Analytics Data Streams.
• 2+ years dbt experience in analytics workflows.
• Familiarity with marketing platforms data (Google Ads, Facebook Ads, etc.).
• Understanding of Marketing Mix Modeling (MMM) concepts.

What We Offer

• Remote-first environment
• Strong product/market fit: marketing data product for US-based enterprises
• 20 working days of PTO per year
• US holidays and additional days off
• Extremely fun & open startup environment
• Professional development reimbursement